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Before WoW the MMO genre wasn't exactly well known. I know here in Sweden people had barely even heard of games like SWG, UO and DAoC, only the most "Hardcore" gamers had tried them. And now, I think every single person in Sweden with the exception of hobos and long term prisoners have heard of the game, it's on the news, in the papers and it has been in pretty much every gamers home at some point.
Is it in the gameslist on gamerdna?
It was VERY hard for me to play an MMORPG with turn based controls after years of playing the latest FPS games. Now that I am back in FPS's due to lack of originality in MMO's, I find it very hard to want to invest my time into a game with semi ok graphics, no real physics or atmosphere, no ragdoll effects, no havok, etc when I can get an all around multimedia entertainment experience and immersion with games like GTA IV or pure enjoyment with things such as Lego Star Wars, Indiana Jones.
MMO's can start attracting more FPS players when they do what makes FPS games.
Playing MMO's is like driving an old car that has to be cranked up to start, no shocks, no heat or a/c and no radio, but it's nostalgic and hip for middleaged people to have a classic car when the majority of people under 40 just want the keys to a porsche.
FPS games like the action, thats really it. You can take away the story, fancy terrain and gimmick's... just make their model look 'cool' and have a fancy looking gun, and you don't need tactics or strategy to win the day.
I can only imagine that the gamers who obsess over FPS games are the type of people who are easily distracted by shiny things and the colour red (and yes, I do know how that makes me sound).
But then, what other type of games do FPS players play?
@Hagan - wow, way to generalize about FPS games. :P
That's just me though
This is just a wild guess on my part, based on the amount of shelf space realistic war sims get in Best Buy. :)