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And I'm one of the people who 'left' AoC and started playing WoW. Keyword 'left' and not 'quit' because I'm still leaving the AoC door slightly ajar.
I have heard anecdotally that those in guilds within AOC, have been able to ride out the doldrums of the mid levels, and then ride on to realy enjoy the end game. It would be interesting to see the correlation of aoc players who still play are in fact, in guilds.
We've worked to get our tier 2 village completed (that's helped build guild spirit) and we're starting to plan raids.
We have lost a few people along the way but there's nothing I'd say that highlights as being 1 point for people to leave.
AoC has a future - but if you're in a small guild or rushing through then atm there's not much to do.
I think what you have in Age of Conan is players and guilds who were MMO-less who have at some point in the distant past might have played and quit WoW and Conan was the shiney new thing. I also would bet that a lot of people who played Vanguard last year are the same people who tried Age of Conan. I would also say that a good portion of Conan players played EQ2 and Lord of The Rings, both games which were stop overs for many mmo-less players.
As far as guilds go, I think many are under the delusion that this game is like Guild Wars where anyone can start up a guild and the guild will become large through force of will alone. This couldn't be further from the truth, except for maybe on a pve server most small time gank guilds will not have the organization to truly enjoy the game or meet the requirements needed to prosper in the game as a organization.
In the old days I probably would have done so by now, but now I'm on the fence waiting and seeing after putting 300 hours into games like Vanguard with friends then we all left. Of course fun is fun and no time is wasted, but I would like to spend my time these days wisely. If I know an MMO is going to be a veritable wasteland in a few months, I'm timid about time spent.
Our attrition rate by day 60 of retail was 57%, which left us with around 65 active players. If that is applied across the board, that means that 1 out of every 2 players quits the game within 90 days. Smaller guilds suffered even higher attrition rates because losing 50-75% of their members effectively shut them out of the end game completely.
AOC can recover with server mergers, fixes to the end game, PVP systems with rewards, and giving smaller guilds a way to buy into the end game.
The free 30-day trial period ended at that time. That's the reason for the huge drop at once, but the overall trend is because the game was only finished up to Level 20 at the time of release, just enough for the reviewers and beta players.