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Know quite a few people who went from LOTRO to WAR, but they are trickling back. Expect this to number to increase when MoM hits.
Single MMOer here; don't think the missus could take another one :D
I'll admit there are times when another MMO will catch my eye. Yes, I bought EQ2.... Yes, I bought DAOC.... Yes, I bought Guildwars.... With all three I played dress up with the characters, explored a bit, grumbled that it wasn't WOW and when I'd grumbled enough, went back to WOW.
Now I've bought Warhammer and am not sure if I'm doing the same or if it's really got something. The thing about Warhammer so far is it's got a lot of new options. Some of the classes are really fun to play. Of course, I'm still a newby, with no one over lvl 10 yet, but so far, it's been really easy to jump into. The graphics don't lighten the mood, but their detailed. At the moment it seems more like work than fun and the people I talk to when in game still compare it a lot to WOW.
Honestly, I think Warhammer will give Warcraft a run for its money, but Warcraft has too many things that will call its players back. The expansion is about to drop and the holiday festivals will be starting up..... All of us who are loyal to the game and feel like it's our 'home away from home' aren't going to be wandering too far away during the next couple of months.
Ah, well. This is some good data anyways. I wonder what these charts would look like analyzing free MMOs, where time is the major (only?) investment, as opposed to just paying a sub and playing out of inertia. I tend to think of that as a purer measurement of a game's staying power, since paying customers don't like to see their money go to waste; the loyalty factor is polluted by the money, and companies double dip in the loyalty pool by dipping into the pocketbook as well as the time budget.
I have no data, but I am going to guess that GamerDNA users who have Xfire turned on is a demographic that is skewed more towards the hard core players.
And if you're going to throw statistics around and expect them to be taken seriously you need to disclose things like sample size.